Maker Bot, a company selling “dumbed down” 3d printers for the mass market, displays a very interesting marketing tactic for Black Friday outside their Boston store. Their street team helped inform people about 3d printing while the Delorian fits the brand and attracts attention. The 3d photo booth inside (not currently up and running) will scan people from the shoulders up and then a 3d printer will print a scaled down bust of customers. Can something that’s incredible trivial but at the same time incredibly personal like a bust help influence more customers to add 3d printers to their homes? Time shall tell.
It’s not always obvious how a service works but using prototyping and creating service blueprints helps to define what steps are needed for customer interaction to make sense and be functional.
Our concept ideation followed a pattern to first understand the use cycle, how our ideas complemented that cycle, and what insight were addressed by our ideas. This served as a good spot check for comprehensive concepts that covered all aspects of the service use.
This was actually prototyping the prototype. We initially thought we would use these for shooting our prototype video but later decided this worked well for us to storyboard, but maybe not for explaining the service to the client.