Creating and testing desk-top-walkthroughs.
We expanded one area of our floor plan to express detail of the activity tracker transformation. We are promoting a multi-level obstacle course and other options for testing activity trackers. We hope to promote confidence in products before purchase is made, so customers are happy and might give positive recommendations to their friends.
For Big Box retailers, my group had great fun creating wild and quirky concepts for transformation. Some of my favorites are offering a cleaning service with the vacuums, promoting vacuum aerobics, and creating a suction wall for testing of vacuum power. As for activity trackers, my favorites were having the big box retailer promote a marathon, an in store obstacle course, and encouraging competition between employees for staying fit.
Low fi prototype of car interface for our new car dealership concept. This was used to role play and gather feedback